MyMatchmaker | Privacy

My Matchmaker, LLC

Overview

My Matchmaker, LLC knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly when you share information via myMatchmaker.com (the “Site”).

If you have questions or concerns regarding this Privacy Policy, you should contact us at support@mymatchmaker.com.

Information We Collect

We collect information about you and your use of the Site. We may collect personally identifiable information such as your name, address, age, picture, phone number, email address, demographic and biographical information as well as other information that does not personally identify you. We use this information to share your profile information with other users of the Site and to do internal research on our users’ demographics, interests and behavior to better understand, protect and serve you and our community. The following sections describe how we collect information:

Registration

When you register or subscribe to any of our services, you provide information to us and we collect a wide variety of information about you. Such information includes personally identifiable information such as your name, address, age, picture, email address, phone number, demographic and biographical information and other profile information.

Log Files

Like many web sites, we automatically gather certain information about our Site traffic and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the Site, to track users’ movements around the Site and to gather demographic information about our user base.

We may use a third-party tracking service that uses log files and cookies, as discussed below, to track non-personally identifiable information about visitors to the Site in the aggregate. This service captures usage and volume statistics to improve our services to our users.

We use cookies to keep track of some types of information while you are visiting our Site or using our services. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We may also use cookies to automatically collect information about your online activity on our Site, for example, which web pages you browsed, which links you clicked on, which profiles you visited, or which searches you conducted on our Site. While most browsers automatically accept cookies, you can usually modify your browser setting to decline cookies. If you choose to decline cookies, please note that this may affect your access to some features of our Site and may make it more difficult or impossible for you to sign in. If you choose to decline our cookies, you assume all responsibility for any resulting loss of functionality or access. This Privacy Policy covers the use of cookies by the Site only and does not cover the use of cookies by any advertisers. Some of our business partners (e.g., advertisers) use cookies in connection with our Site. We have no access to or control over these cookies. See “Third Party Advertisers.”

Web Beacons (Clear GIFs, Pixel Tags)

We employ and our third party advertising partner may employ a software technology called web beacons, also referred to as clear GIFs or pixel tags, that help manage content on the Site by tracking what content is effective. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of users in order to further personalize our Site for our users and to collect a limited set of information about our users. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We also may include web beacons in advertisements or promotional or other e-mail messages or to determine whether messages have been opened or acted upon. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see “Choice/Opt-out.” We do not tie the information gathered by web beacons to our customers’ personally identifiable information.

To learn more about our advertising partners’ use of web beacons, see “Third Party Advertisers.”

Purchase Information

To process purchases, we may require personally identifiable information such as your name, address, phone number, email address and credit card information. Such information is used primarily to process your order or as otherwise described herein.

Surveys or Contests

We may provide you the opportunity to participate in contests or surveys on our Site. If you participate, we will request certain personally identifiable information from you. The requested information typically includes contact information (such as name and shipping address) and demographic information. We use this information to notify contest winners and award prizes, to monitor Site traffic, or to personalize the Site (in the case of anonymous information collected in surveys).

Information Regarding Your Friends

We encourage you to refer a friend to our Site by sending us a friend’s name and email address. We will collect and keep any such information about a friend. We will invite that person with a one-time e-mail with your name, and in some cases periodic reminders. You agree to use this feature for only friends who you believe are interested in our services, and you agree not to abuse this feature.

Public Forums

We may make discussion boards, forums and chat rooms available to you. You participate in these areas with the acknowledgement that any information you disclose becomes public information, including any personally identifiable information. Please review the guidelines for any of these areas when posting comments for terms and conditions and other specific information.

How We Use Your Information

In general, we may use information that we collect about you to: (i) share information with other users of the Site; (ii) deliver the products and services that you have requested; (iii) conduct research and analysis about your activities on our Site, including your use of, or interest in, our products, services, or content, or those offered by third parties; (iv) provide customer support and manage your account; (v) provide you information via e-mail, postal mail, telephone and/or mobile devices about products or services offered by us or third parties; (vi) monitor surveys, discussion boards, forums and/or chat rooms provided to you on our Site from us or a third party; (vii) verify your eligibility and deliver prizes in connection with contests; (viii) develop and provide content and advertising customized to your interests from us or third parties; (ix) contact your friends for whom you have provided us a name and an email address; (x) enforce this Privacy Policy, the Registration Agreement and other applicable terms and conditions; (xi) manage our business; and (xii) perform functions and activities as otherwise described to you at the time of collection of information.

Correspondence

We will occasionally send you information on products, services, special deals, and promotions. We may also use your name and email address to send newsletters to you. Out of respect for your privacy, we present the option not to receive these types of communications. Please see the “Choice/Opt-out.”

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

Customer Service

We will communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.

Profile

We store information that we collect through cookies, log files, web beacons, and/or third party sources to create a “profile” of your preferences. We may tie your personally identifiable information, and your purchasing history, to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of the Site for you.

We may purchase marketing data from third parties and add it to our existing user database, to better target our advertising and to provide pertinent offers in which we think you would be interested. To enrich our Profiles of individual customers, we may tie this information to the personally identifiable information they have provided to us. We may share your profile with third parties for promotional purposes, but will not share such profiles in any way that would identify you.

Conditions Under Which We Share Information

Aggregate Information (Non-Personally Identifiable)

We share aggregated demographic information about our user base with our partners and advertisers. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. This information does not identify individual users and may be used to develop Site content and services that we hope you and other users will find of interest and to target content and advertising. We do not link aggregate user data with personally identifiable information.

Third Party Advertisers

The ads appearing on this Site are delivered to users by our advertising partners. We share Site usage information about users with our advertising partners for the purpose of targeting our advertisements on this Site.

Our advertising partners may use cookies and web beacons on the Site, which allow them to recognize a user’s cookie when a user visits the Site and to measure advertising effectiveness. The information that our advertising partners collect and share through this technology is not personally identifiable.

For more information about our third-party advertisers, please contact us at support@mymatchmaker.com.

Personally Identifiable Information

Except as discussed below, we do not share personally identifiable information with third parties:

Other Users

We may share your information, including personally identifiable information, with other users or visitors of the Site. For example, we may display your name, email address, biographical info and picture as part of your public profile on the Site, which other users could view. Notwithstanding the foregoing, we will not display or provide your address or phone number with any users unless and until you approve the provision of that information via the Site. Further, we will not provide your financial information to other users of the Site.

Service Providers

We may share your personal information with our authorized service providers that may be associated with us to perform functions on our behalf. These functions may include processing credit card payments, providing customer service, performing business and marketing analysis, supporting and improving the functionality of our Site or the services we provide, and providing or maintaining contests, surveys and other features offered through our Site. These service providers may have access to information about you, including personally identifiable information, that they need to perform their functions, but they are not permitted to use such information for any other purpose other than what we authorize them for, and they cannot disclose or share such information for any such other purposes.

Business Partners

We may partner with third parties to offer you surveys, contests, products and services on our Site or though our services. When you participate in such surveys or contests, or purchase such products and services, you authorize us to share information about you, including personally identifiable information, with such third parties. If you have any questions or concerns regarding how such third parties use your information, please consult the applicable third party’s privacy policy. You agree that we will not responsible or liable for any loss or damage incurred in connection with our partnership with such third parties, their activities on our Site, and the sharing of your information with such third parties.

Legal

We reserve the right to, and you acknowledge and agree that we may, disclose your personally identifiable information as required by law and when we believe, in our sole discretion, that disclosure is reasonable to protect our or a third party’s rights; to comply with a judicial proceeding, court order, or legal process served on us or the Site; to assist in investigation, prosecution, prevention, or taking other action regarding illegal activity, fraud or other wrongdoing, or suspected illegal activity, fraud or other wrongdoing; to protect a user’s or a third party’s health or safety, such as when harm or violence against any person (including you) is threatened; or in connection with an actual or proposed corporate transaction, such as a merger, acquisition, consolidation, asset sale, divestiture, or insolvency proceeding involving all or part of our business or assets.

Abuse Victims

Notwithstanding any other provision of this Privacy Policy or our Registration Agreement, we reserve the right, but have no obligation, to disclose any of your information, including personally identifiable information, if in our sole discretion, we suspect or have reason to suspect, that the information involves a victim of physical, psychological or other abuse, including without limitation elder abuse, child abuse, spousal abuse, neglect, or domestic violence. If we deem appropriate, in our sole discretion, that some information should be disclosed to authorities, we reserve the right to do so. You hereby acknowledge and agree that we have the right to make such disclosure in our sole discretion.

Choice/Opt-out

If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication.

If you do not wish for your personally identifiable information to be used as contemplated by this Privacy Policy, then do not provide it to us. Our services may depend on your provision of such information, so you may not be able to participate in our services if you choose not to disclose certain information.

Links to Other Sites

The Site may contain links to other sites that are not owned or controlled by My Matchmaker, LLC. Please be aware that we are not responsible for the privacy policies or the content of such other sites or of any third party advertisers.

We encourage you to be aware when you leave the Site and to read the privacy policies of each and every web site that collects personally identifiable information.

This Privacy Policy applies only to information collected by the Site.

Changes to Personally Identifiable Information

If your personally identifiable information changes, you may correct or update it by making the change on your member information page on the Site.

Age Restrictions

We do not knowingly collect personal information from children under the age of 18, and in compliance with the Children’s Online Privacy Protection Act, any information we may receive from users we know to be under the age of 18 will be purged from our database.

Outside the United States

Any information we collect may be transferred to, stored and processed in servers located in the United States and other countries around the world. This Privacy Policy is intended to cover collection of information on our Site from residents of the United States. If you are visiting our Site from outside the United States, you hereby acknowledge that your information may be transferred to, stored and processed in the United States where our servers may be located. Other countries may have more comprehensive data protection and privacy laws than those of the United States. By using the Site and our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.

Security

The security of your personal information is important to us. When you provide us sensitive information (such as a credit card number), we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Site, you can email us at support@myMatchmaker.com.

Changes in this Privacy Policy

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make changes that materially affect our uses or disclosures of personally identifiable information that we have previously collected, we will notify you by email or by means of a notice on our home page.

If we decide to modify our Privacy Policy, we will post changes to this Privacy Policy and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

Your continued use of any portion of our Site following posting of the updated Privacy Policy will constitute your acceptance of the changes.

Acceptance of Privacy Policy

Your use of our Site or our services, including any dispute concerning privacy, is subject to this Privacy Policy and the applicable Registration Agreement. BY USING OUR SITE OR OUR SERVICES, YOU ARE ACCEPTING THE terms and conditions of this PRIVACY POLICY AND THE APPLICABLE REGISTRATION AGREEMENT.

Effective Date: August 17, 2011